47 Best Non-Toxic Makeup Brands at the Drugstore 2024: Eye Shadow, Mascara, Liner

Get some of the best non-toxic makeup at a drugstore for less money! Yes, it’s true, you can save money and choose safe makeup brands.

If you think that you have to spend a fortune on makeup to choose the best non-toxic makeup brands, don’t worry. You don’t have to!

Of course, it’s always nice to choose all natural makeup made only with organic ingredients. I understand.

I also know, though, that trying to focus on wellness can be expensive.

What if you could buy safe makeup that not only is less expensive, but also easier to find and look at the colors and brands in a drugstore rather than having to order online?

Yes, it’s true. If you feel like you can’t afford to make better choices for your health, don’t worry. These drugstore makeup brands (only the exact items listed below) are actually surprisingly safe!

In a hurry? Download a shopping list with all of these brands listed! Take it to the store with you, or have it handy when doing online shopping!

How Do You Find the Best Safe Makeup?

There is absolutely no way that you could walk into a drugstore or mass retailer and know exactly what the toxicity and health dangers are of every type of makeup brand.

NO WAY.

Which is why we should all be so thankful for the Skin Deep Cosmetics Database.

This website (and now app) actually tests makeup brands to determine their toxicity and potential hazards.

And what you will find can be shocking.

Skin Deep Cosmetics Database doesn’t just focus on purely natural makeup brands. Nope. In fact, it analyzes a lot of conventional makeup brands that we’ve all grown up with.

The scientists at Environmental Working Group (EWG) which oversee the Skin Deep Cosmetics Database create easy to understand scores of the potential hazards of the ingredients of makeup.

More than 70,000 unique products have been tested. Which come from more than 2,000 makeup brands.

This list is extensive!!! Which also means it can take a LONG time to search.

Which is why I’ve created these cheat sheets of the best non-toxic makeup brands that can be bought at a drugstore. (See the list of best safe makeup for blush, highlighters and bronzers.)

The brands listed below have all achieved a 1 or 2 score (Low Hazard) on the Skin Deep Cosmetic Database. To put the score into perspective, the most hazardous brands that they have tested would receive a score of 10.

For easy shopping, refer to this list for the best non-toxic makeup brands (these are the best eye shadows, liners and mascara). *Every effort has been made to match each product tested with a link to the most updated item available. Original reports are found on EWG for comparison.

Personally, I used to enjoy buying makeup a lot more. Then I started being really concerned about what I was putting on my skin. Which actually made me depressed and not feeling so beautiful. And that’s not a good thing for body or soul.

So knowing that there are inexpensive and easy-to-find makeup brands that I can safely choose, I’m finding more joy in my beauty routine. And I think you should, too!

Highlighted links below will let you shop right now for the best safe makeup brands. It’s time to treat yourself!

Best Non-Toxic Makeup: Brow Liner

Boots No 7 Beautiful Eyebrow Sculpting Pencil; Black, Blonde, Brown, Grey
e.l.f. Instant Lift Brow Pencil; Neutral Brown
L’Oreal Brow Stylist Sculptor ; Dark Brunette
Maybelline Define-A-Brow Eyebrow Pencil; Dark Blonde, Light Brown, Medium Brown
Maybelline Eye Studio Brow Drama Pomade Crayon; Auburn, Blonde, Deep Brown, Soft Brown
NYX Eyebrow Marker, Medium Brown
NYX Eyebrow Gel
NYX Eyebrow Shaper

Best Non-Toxic Makeup: Eye Liner

Boots No 7 Stay Perfect Shade & Define; Coffee Bean, Glistening Ray, Velvet Truffle
Boots No 7 Smoky Powder Eyeliner; Black, Gun Metal
Boots No 7 Stay Perfect Amazing Eye Pencil; Bronze, Black, Charcoal, Grey
Boots No 7 Stay Perfect Shade & Define; Gunmetal Grey
Cover Girl Ink It! By Perfect Point Plus Eye Liner; Aquamarine Ink 240, Black Ink 230, Charcoal Ink 250, Cocoa Ink 260, Violet Ink 265, Copper Ink 270
e.l.f. Brightening Eyeliner Pencil; Coffee
e.l.f. Studio Cream Eyeliner; Black
L’Oreal Paris Extra Intense Liquid Pencil Eyeliner; Gray 796
L’Oreal Infallible The Super Slim Liner; Black
L’Oreal Paris Studio Secrets Pro Extra Intense Liquid Pencil Eyeliner; Black 798, Brown 797, Carbon Black
L’Oreal Paris Voluminous Smoldering Eyeliner; Black, Brown, Grey
L’Oreal Paris Brow Stylist Designer Eyebrow Pencil; Brunette
L.A. Colors Auto Eyeliner; Black, Brown
L.A. Colors Grafix Eyeliner; Purple
Maybelline Eye Studio Lasting Drama Gel Eyeliner; Blackest Black, Brown, Charcoal
Neutrogena Nourishing Eye Liner; Brushed Pewter, Cosmic Black, Spiced Chocolate, Twilight Blue
NYX Eyeliner Pencil; Jet Black
NYX Wonder Pencil; Light, Medium
Physicians Formula Argan Wear Ultra-Nourishing Argan Oil Kohl Kajal Eyeliner; Ultra Black
Physicians Formula Shimmer Strips Custom Eye Enhancing Extreme Shimmer Shadow & Liner; Disco Glam, Nude
Revlon PhotoReady Kajal Eye Pencil; Matte Charcoal, Matte Coal, Matte Espresso, Matte Marine, Matte Lemon
Rimmel London Scandaleyes Waterproof Gel Eyeliner; Black, Brown
Wet ‘N Wild H20 Proof Liquid Liner; Dark Brown
Wet ‘N Wild Proline Graphic Marker Eyeliner; Jetliner Black

Best Non-Toxic Makeup: Eye Shadow

Boots No 7 Stay Perfect Shade & Define; Black Shimmer, Cool Mink, Deep Purple, Velvet Truffle
Boots No 7 Stay Perfect Smoothing Eye Shadow; Bronze, Nude, Pale Green, Pretty PinkBoots No 7 Eye Shadow Quad; Green Glades, Purple Haze
Boots No 7 Stay Perfect Eye Shadow Duo; Forest Green, Moonlight Shadows, Mother Earth, Night Out, Royal
Boots No 7 Stay Perfect Eye Shadow Trio; Organza
Cover Girl Bombshell Shineshadow; Ooh La Lilac 320, Platinum Club 310
e.l.f. Flawless Eyeshadow; Beautiful Browns, Golden Goddess, Tantalizing Taupe

L’Oreal Colour Riche Monos Eye Shadow; Green Promenade, Meet Me in Paris, Paris Beach, Argentic, Cafe Au Lait, Grand Bleu, Little Beige Dress, Noir Cest Noir, Pain Au Chocolate, Quartz Fume, Teal Couture
Neutrogena Crease Proof Eye Shadow; Constant Copper, Lasting Taupe
Physicians Formula Shimmer Strips Custom Eye Enhancing Extreme Shimmer Shadow & Liner; Disco Glam Gold Nude, Smoky Eyes, Bronze Nude, Nude
Physicians Formula Matte Collection Quad Eye Shadow; Canyon Classics
Physicians Formula Shimmer Strips All-in-1 Custom Nude Palette for Face & Eyes; Natural Nude
Wet ‘N Wild Color Icon Eye Shadow Palette; Floral Values; The Naked Truth
Wet ‘N Wild Color Icon Eyeshadow Single; Cheeky, Nutty, Sugar, Unchained, Suede
Wet ‘N Wild Idol Eyes Creme Eye Shadow Pencil

Best Non-Toxic Makeup: Mascara

e.l.f. Studio Mineral Infused Mascara; Black
Maybelline Volum’ Express the Falsies Push Up Drama Washable Mascara; Blackest Black, Brownish Black, Very Black
Physicians Formula Organic Wear 100% Natural Origin Mascara; Ultra Black Organics